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Tuesday, April 27, 2010

Coaching Classes evolving as a major industry and our "Business Insight" for Apr'10

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Gone are the days when coaching classes were run by the middle-aged former teacher down the road or your neighbor's daughter ran a tuition center from a ramshackle room. Now it's as formal and organized sector as any other and is housed in a commercial building with easy access to maximum students. A whole new education industry has grown along with the formal education system -- tutorials and coaching classes, distance education and online learning programmes, education consultancies for various courses and study programmes, skills' training centers and career counseling services.

A decade or two back the word coaching or tuition was an option for the weak students, but now it is as much a norm for any student (esp. the aspirants of exams like IIT, AIEEE, PMT etc.), as say a senior school passing certificate. From board exams to school tuitions, IITs to medical, CAT to GMAT, there is demand for coaching classes at all education and income levels now.

With dramatic increase in demand for professionals in almost all spheres and good quality education becoming an avenue to success, private coaching institutes have mushroomed across the country in recent years, becoming an industry worth thousands of crores of rupees.

Massive investments are supporting this demand that range from pre-primary to research level. There are many institutions and coaching centres that prepare students for taking SAT, GRE and other examinations for studying abroad.

Industry experts say coaching institutions imparting only engineering education to make ways for Indian Institutes of Technology (IITs) in lead metropolis collectively earn an annual turnover of Rs 10,000 crore per annum from nearly six lakh aspirants that appear for these exams.

If we do a quick analysis, this market is booming because of many reasons:

  • There is no dearth of demand for coaching services in India. With approximately 50% youth population in India and professional education like engineering, medical, MBA etc being the ambition of most of them, there is always a growing need for this sector in India.
  • Lack of good schools, quality education, up to date syllabus & proper infrastructure in most parts of the countries is another very strong reason for the exponential growth of this supplemental education market.
  • This is one industry where Indian consumers are not price sensitive if they are getting the right offering. In fact if we speak about fixation for courses like IIT or AIEEE, most of the parents actually spend far more than their affordability in getting their children coached at the right place. The spend can range anywhere between Rs. 30,000 to even Rs. 3, 00, 000 p.a. depending upon the kind of course and coaching institute.
  • Even the supply side of this service has been observing huge profits and better business opportunities. We have read and heard of enough success stories where teachers are making far more money than their earlier income sources. The compensation part has been lucrative enough for people to even leave their corporate jobs and enter into this segment.
As per our research, the "Business Insight" for this month under "Penny stock package" is the best play on the evolving Coaching Industry in India (as the only listed player in the segment) and has all the merits to be the leader in its area of operations over a longer period of time.


MPS - Penny stock package